Hewitt linked to the jade roller from a video she posted to her YouTube account in July, a tutorial request from curious followers who responded to an Instagram story of her using the tool on. So what exactly is a jade roller?
The actual tool is essentially a tiny rolling pin made of jade stone, designed to be swept across the face for a cooling sensation and anti-inflammatory, lymph-draining effect.
Its origin story is vague, but most brands that sell the roller concur that it has been used in Chinese beauty rituals True beauty wellness spa Lismore centuries. The rollers are also said to have mystical powers, as the jade stone itself is said to represent healing and protection and promote qualities such as wisdom, balance and peace. Hewitt discovered the jade roller in a story she read online last year, and was quick to share her find with herInstagram followers.
Regardless, the jade roller is experiencing a cultural zeitgeist moment that has transcended the slowing beauty device market in the U. Millennials are a group that demands high-quality products for a value and for instant and visible results, and aesthetically pleasing items that will garner Instagram likes — the jade roller delivers on all. Skin-care brands are finding that adding a jade roller to their assortment is a way to boost unit sales and glean interest from new retail partners who are eager to get the hyped product on-shelf.
In the U. But an influx of brands are selling jade rollers in mainstream beauty retailers such as Nordstrom and Free People. The jade roller also garners the most interest from retailers.
Hamdan attributes the price difference to the quality of the jade she Lismre. Caglia is a proponent of epa sophisticated beauty tools — she sells the NuFace out of her Bel-Air skin spa — but noticed that her clients are rarely compliant post-purchase, which led her to incorporate a simpler tool in her own product line.
The ReFa Carat roller also contains a solar-powered microcurrent technology to stimulate further skin-lifting. The ReFa has garnered some buzz in the market here from celebrity endorsements on social media from the likes of Miranda Aellness.
This is partially due to Nurse Jamie founder Jamie Sherrill extensive roster of celebrity clientele — the entrepreneurial nurse operates medical spas in Los Angeles and Abu Dhabi and peddles a Craigslist south free in Australia range of beauty tools, from devices to topical skin-care to a patented anti-aging pillow. In the end, the allure of the facial roller all comes down to its ease of use, said Karina Sulzer, founder of Skin Gym, a new Los Angeles-based brand that sells crystal-based facial rollers at retailers like Free People and The Detox Market.
A Millennial herself, Sulzer designed her line to incorporate the Millennial penchant for individualism — she wanted her customers to tailor their roller choices to their skin needs.
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The beauty device market is down, but this simple skin-care tool is blowing up on Instagram.
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Its origin story is vague, but most brands that sell the roller concur that it has been used in Chinese beauty rituals for centuries. The actual tool is essentially a tiny rolling pin made of jade stone, designed to be swept across the face for a cooling sensation and anti-inflammatory, lymph-draining effect.
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